Socially Responsive Design – Gender Equality & Installations

Now that I know the area I would like to look into I wanted to see if there was any interesting interactive installations approching the subject.

Devenir: An Interface of Gender Fluctuation

“Devenir is an interactive interface that allows the user to experience a gender fluctuation of their own face and voice by looking at an interactive mirror while watching interviews with transsexuals.” Although this is not dealing with gender equality I like the idea of being put into the other persons shoes. This could be interesting to do for men and women for both genders to see the world through the others eyes, to see what problems they deal with from society because of their gender.


“This are some of the features when Devenir is floating the gender of the person who is looking to the mirror. The real image of my face is the middle pic.” (Devenir)

On the website it goes through the whole development of the project and research behind it. It was a really interesting concept.

Aether & Hemera: Fluidity

“Fluidity is an interactive installation, which visualises the gender experiences of the Northern Design Festival‘s audience; it consists of dynamic lighting scenarios that elaborate on audience’s gender perception expressed on a chromatic scale, transforming the Central Library into a colourful and dynamic environment.” (Fluidity)

AetherAndHemera_Fluidity02 AetherAndHemera_Fluidity07

This project came about due to Dr. Kevin Hilton inspiring talk – Can we change our mind about gender?.

Amelia Marzec: Gender Anarchy Project

The gender anarchy project is a “site-specific installation that intervenes in public space to break down the public’s assumptions of gender”.(Gender Anarchy Project) The iconic sign usually used on the bathroom door is replaced with an interactive screen that changes depending on how far away the user is to it to draw the publics attention to gender ambiguity.

Screenshot 2014-10-13 00.05.10

Hanna Becker: Worn Gender

The worn Gender is an interactive exhibit that examines the subconscious way gender is communicated through image and clothing. “The installation asks viewers to dress three paper doll figures with a variety of clothing options provided. ” (Worn Gender)

worn gender hannah backer (2)

Oculus Rift VR: The Gender Swap Experiment


“This experiment takes the POV of a male, and swaps it with the POV of a female, and then broadcast each others view into the Oculus Rift Goggles.” (The Gender Swap Experiment)

Kieran had mentioned this project before and I didn’t think much of it but when I had watched the video it really impressed me. I’m not sure if you would genuinely feel like you’d swapped as you would feel something different compared to what you see but it is a really interesting concept.

Socially Responsive Design – Gender Equality

I have decided to further my research in the area of gender equality. The reason i have went for this topic is that I am interested in changing someones perception of a socially issue. It also interests me to look at issues that are preconceived ideas of society that are taught to us. A perfect example of this is gender. As a child we do not know the difference between boy and girl. It is society who teaches us this.


There have been many examples of people trying to combat and question the issue of gender equality or should I say lack of. Approaches have varied from looking at ‘Childhood Gender Roles’ to ‘Double standards that Women face at Work’. It has been interesting to see how they try to address this issue and change peoples perception of the issue.

Pantene: #whipIt

The video above is from the Pantene marketing campaign called #WhipIt. In this video they bring to light the issue of double standards that women face in the work place. The video displays a range of words associated with gender in the workplace and aims to encourage women to not let these labels hold them back. It is also accompanied by print and online adds to help promote the issue.


“Oppressed Majority,” a short film by French actress and director Éléonore Pourriat

The video above is about a man on what seems to be an ordinary day, who is exposed to sexism and sexual violence in a society ruled by women. This is a perfect example of using the approach of role reversal to get across the issue of sexism and sexual violence women experience and societies reaction to it. I thought that it was very well done. It simple examples of the oppression of women i.e. Muslim women wearing a hijab to extreme cases i.e Sexual assault. Although I would not like to approach the extreme cases with this project I found the approach of this short film effective.

Mankind: #ViolenceIsViolence (

This next video is another example of role reversal. In this video the issue of domestic abuse is examined, and why the rule changes whether the attacker is the man or the woman. When the man is attacking the woman members of the public become involve and threaten to call the police and tell the woman she does not need to take this. When the roles are reversed and the woman is attacking the man members of the public watch and laugh. Why is it as a society we have one rule for one gender and another for the other? I think this is a really interesting concept.

Childhood Gender Roles In Adult Life (Buzzfeed Video)

In this video childhood gender roles are implemented in the work space. It looks at the issue of society forcing kids into narrowly-defined gender roles from the time they’re born. This for me is the most interesting area of gender equality and one I will research more. The idea of ‘Boys will be Boys’ and ‘Run like a girl’ would be a good approach.

Socially Responsive Design – Brainstorm

Today in class we did a quick brainstorm of all of the classes ideas in relation to socially responsive design. It was great to hear everyones ideas, it was really inspiring but know I feel like a child in a candy store… So I’ve decided to broden my research at the moment and add to my pinterest board. See here! But I’m also going to put some up in the blog, ones that I really, really like!

10580323_10152442559688214_326975258_nI fell in love with this installation. I thought it was really emotional and I think a lot of people could do with a boost! A lot of the ideas people where saying had to do with emotions and making someone happy. I felt this really displayed this idea. Making someone confident in themselves. I think this is important for everyone. The women at the end who said “It’s the sweetest thing in the whole world” and that “whoever had put this together is the most wonderful and thoughtful person” showed that it really made a difference to her and this is what it is all about. The band who are behind it The MRS. wanted to change how women looked at themselves in the mirror. I think they achieved that!

(Youtube Channel – The MRS. )

Another aspect I liked was dealing with disabilities. When I was in derry I went to see some interactive projects. There was many projects dealing with cerebral palsy and it was inspiring to see how people had designed projects to allow them to for example make music like anyone else. I think that sometimes people are not aware of how disabilities effect everyone involved which may be a good area to look at for this project. When researching I found this video. It helps raise awareness of autism. “The little girl avoids eye contact; one of the most prominent signs of the disorder in children.”

(BBDO & Autism Speaks – Kinect Interactive Ad)

Before the class one area i was interested in was social stigmas. Something that I personally dislike is chewing gum… not for any particular reason but it’s not for me. I decided to research this and seen this video which I am positive I’ve seen before maybe in class. I thought it was brilliant! The whole layout and the idea itself.

Beldent (Identical twins test ‘chewing gum stigma’ in social experiment)

I was researching stereotypes and diversity and I found this video called the “Doll Test” and I found it rather upsetting. The children who have taken part in this have been taught through society their opinions on Which doll is the ‘nice’ doll and Which doll looks ‘bad’ based on the colour of their skin. This is a preconceived idea that society is teaching to children.

DixonFuller2011’s channel (Doll Test)

Another idea that cropped up during the brainstorm was Disruptive Art. I thought, that’s interesting. It’s nice to kind of create something artistically that than changes your opinion or makes you dramatically aware of something. When researching I found this nice example from MSLK. They have created a series of disruptive art installations to raise awareness on environmental issues. They are designers that try to create designs with a “longer shelf life” for their customers.


The above examples I found all to be really interesting. My favourite would have to be from MSLK. I genuinely think that people needing to be green is really important now more than ever. I think I will continue to do some research in this area this week.

Pecha Kucha – Presentation About Me… :/

So today I had to do my Pecha Kucha presentation. I was really nervous about it, standing up, talking about yourself and your interests seemed a bit weird. After wards though it was nice to know others in the class now know what your interested in and what idea/direction you’d like to go in for your final year project. It was great to explain to the class what I wanted to get of the year as well as the projects and hopefully inspire them… I know I was inspired anyway!

When listening to others I found it interesting to know what they want to do. It was great to hear what area in socially responsive design they are looking into also. Areas that where brought up I never even thought of but would love to look into which I will discuss in my next post.Slide01Slide02Slide03Slide04Slide05Slide06Slide07Slide08Slide09Slide10Slide11

Group Project – “Socially Responsive Design” Research

Today I spent my time researching socially responsive design. The area in which I found most interesting was design to combat crime. I found the website where they discuss how they aim their projects to look at crime and how they can design to prevent crime.

One aim that appealed to me was:

“Secure design doesn’t have to look criminal” (

I think that this is a major component in this area of design. The design should not make someone feel uncomfortable. I feel this is an interesting approach. They have many examples of this kind of design.


Design Against Crime – Stop Thief Chairs (

 Another aspect of socially responsive design that I liked was environment awareness. An example of this would be these stunning installations from Luzinterruptus “Shed Light on Environmental Issues”

I really enjoyed this display as it is very hands on and still has the element of art to it which is important to me.2slide_241320_1289773_free_detail_em

Luzinterruptus – Shed Light on Environmental Issues (

White Sound is another attempt from design against crime. They aim to raise awareness of the impact of vehicle traffic on our health, as well as the wider environment. This is another example of installation, the sounds of the ocean where played on the busy road to over power the sound of traffic to gain the publics attention.


Design Against Crime – White Sound : Urban Seascape (

I found so many different examples of work that has the objective of socially responsive design. These can be seen on my growing mood board on pinterest. Click here to see all of the brilliant examples.

“Design Thinking” – Designing with your audiences needs in mind

Today in group Project we were introduced to the idea of “Design Thinking“. It is a really good concept when considering the idea of socially responsive design. I feel that when I design something I might design it with myself, my needs in mind. “Design Thinking” has given me a clear way of thinking of my target audience and designing for their needs.


Guido Kovalskys (The Whiteboard – Stanford

When completing the 1 hour exercise in class I felt frustrated. I found it was really hard to complete the exercise in that period of time. But I soon realised that it was supposed to be a quick (ish) exercise from which you could conduct again and again ending with different outcomes.


What I had to do was interview my partner based on the contents of their purse. From this I had to take my findings and consider what their goals are and come up with an insight from this. 10723243_10152442559918214_104780893_n

I had to generate ideas that would meet their needs. At first I thought it was hard. How was I supposed to know their needs if they didn’t tell me them. This is were I struggled with the exercise… please excuse the ideas…


It wasn’t until I realised that the answer may not have been in what my partner had told me but rather what they hadn’t told me. In their purse they liked to have different spaces to hide things away but have so many so that they know where each thing is. But I also know this person is super organised and is into their crafts.

10715960_10152442559758214_1077869231_nThis is why I designed a “Techno Cabnet”. It’s a filing cabnet with screens on the front that gave a side and top few of the contents. It also keeps an inventory of its contents and can let the user know when something is running low. This was interesting as it is annoying to have things neatly away but you have to pull it all out to find out where something is. It was received my partner well… I think…

Over all I thought it was a good process… One I would need to do a couple of times to get really inspired but non the less a process I would do.