“Design Thinking” – Designing with your audiences needs in mind

Today in group Project we were introduced to the idea of “Design Thinking“. It is a really good concept when considering the idea of socially responsive design. I feel that when I design something I might design it with myself, my needs in mind. “Design Thinking” has given me a clear way of thinking of my target audience and designing for their needs.


Guido Kovalskys (The Whiteboard – Stanford d.school)

When completing the 1 hour exercise in class I felt frustrated. I found it was really hard to complete the exercise in that period of time. But I soon realised that it was supposed to be a quick (ish) exercise from which you could conduct again and again ending with different outcomes.


What I had to do was interview my partner based on the contents of their purse. From this I had to take my findings and consider what their goals are and come up with an insight from this. 10723243_10152442559918214_104780893_n

I had to generate ideas that would meet their needs. At first I thought it was hard. How was I supposed to know their needs if they didn’t tell me them. This is were I struggled with the exercise… please excuse the ideas…


It wasn’t until I realised that the answer may not have been in what my partner had told me but rather what they hadn’t told me. In their purse they liked to have different spaces to hide things away but have so many so that they know where each thing is. But I also know this person is super organised and is into their crafts.

10715960_10152442559758214_1077869231_nThis is why I designed a “Techno Cabnet”. It’s a filing cabnet with screens on the front that gave a side and top few of the contents. It also keeps an inventory of its contents and can let the user know when something is running low. This was interesting as it is annoying to have things neatly away but you have to pull it all out to find out where something is. It was received my partner well… I think…

Over all I thought it was a good process… One I would need to do a couple of times to get really inspired but non the less a process I would do.

Group Project – “Socially Responsive Design”

Today I found out the theme for our final year projects, Socially Responsive Design. When I first thought of the theme I was quite apprehensive, but upon research I discovered that there was endless possibilities and approaches.

“Socially responsive design takes as its primary driver social issues, its main consideration social impact, and its main objective social change” (www.designagainstcrime.com)

This is a quote from the Design Against Crime website defines “Socially Responsive Design”. For me, this quote sums it up. As a designer you always have a target audience in mind, but do we always consider the impact it will have on society as a whole? For a design to be socially responsive it needs to incorporate a style of design that captures and displays feedback pro social change. It is not for the purpose of its own aesthetics or high street interest but is for the benefit of social modification.
Logo(University of the Arts London)
Because socially responsive design is dealing with society there are many key areas it targets:

  1. Crime: Solutions to problems face by society e.g theft
  2. Discrimination: Combating discrimination against groups/communities and disabilities.
  3. Social Stigmas: Changing peoples perceptions.

To be able to develop socially responsive design one must fully understand the social issue they wish to alter. If one does this correctly they should be able to create social change. I think that with society in mind and targeting the design towards a social issue can lead to useful, broad targeted and social profit projects.

Major Group Project – Post 2

I have been doing some research into aspects of my idea. I found so many interesting ideas that are already out there and has really opened my eyes about my concept.

I first started by looking at the laser harp on the W5 website as this is what my idea about laser’s first came from. I found other takes on the laser harp, creating music with lasers.

From there my research took off into a whole different aspect of laser technology and how it can be used to create an interactive, abstract yet meaningful experience for the user.

An Interactive Forest of Musical Lasers by Marshmallow Laser Feast

My favourite piece that I came across was ‘An Interactive Forest of Musical Lasers’ by Marshmallow Laser Feast. My favourite thing about this was the atmosphere and experience it created for the user. This is something I would love to create for my project.

Here is a video of the project.

We have been asked to create a mood board on Pinterest for our research. Here is a link to mine. Mood Board