For this assignment I was asked to design a Logo using the programme illustrator for the Library of Dundalk Institute of Technology. We first met our client and drew up a brief describing what they wanted for a logo.
Upon starting the logo I felt stuck. The client had requested nothing cliche, they wanted the logo to stand out from DkIT being more targeted towards the community. The meaning behind the colours used had to be relevant. They wanted the logo to represent every aspect of the library. And the printing colours to be environment friendly. The brief truly was challenging.
The first week I started to research existing library logos, dundalk logos, owls (wise), community. I think I started this too quickly and did not fully grasp the brief from the client. This shows in my research and as a result my development. In future i feel the best way to avoid this would be to sit and make a list of what is expected from me.
After dissecting through the brief with my lecturer I understood where I was going wrong.
From here I concentrated on the community and ‘green’ aspect of the library. When designing my final logo a lot of my development happened in illustrator.
The design of the logo represents the community and the library as one, with a hint of the environment. The logo represents a tree, a growing and living thing, like the library and it’s community. The trunk resembles two hands. This represents the library. The branches growing from the trunk, or hands, represent the community. As a whole it shows how the library is molding the minds of the community and and how they are growing from the library.
The colours used in the logo represent different aspects of the library.
- Red – Energy, strength, determination, passion, desire, and love.
- Orange – Enthusiasm, fascination, happiness, creativity, success, encouragement and stimulation.
- Green – The color of nature. It symbolizes growth and harmony.
- Blue – Trust, wisdom, confidence and intelligence.
- Purple – Power and ambition.
- White – Clean and Purity.
White is the colour of the background. The background is a blank canvas like the mind of the community. The library paints these colours, these qualities onto each individual.
I had a lot of trouble with the text. At first I had it as Dundalk Institue of Technology Library. And the Font was not correct for the message I wanted to convey. The font and layout of the text was harsh. Previously I did not question my choices in fonts but when speaking to my lecturer and from a lecture regarding fonts and typefaces I realised it was not correct. I reconsidered and after much consideration I chose LIBRARY DUNDALK Institute of Technology. Using the Typeface Goudy Old Style for Library and Dundalk and Calibri for Institute of Technology. This allowed Library and Dundalk stand out, making it more targeted to the community rather the institute.
The printing of the logo on a business card, compliment slip and A4 headed paper was a new experience. When printing them I had very little time and did not check the prints properly. Later I discovered that the bottom of my A4 headed paper has been cut off. I was unable to go back to the printers I had originally went to. As a result I got them redone and payed more attention to detail. At the time i felt annoyed but now I realise it was a valuable lesson to learn not to rush such things. In future I will insure I do not leave myself with little time.
I highly enjoyed completing this assignment and using Illustrator. Although I was nervous about presenting my idea to the client, the positive feedback was encouraging and as a result I have taken on another Logo development project outside of college. In future I will digest the brief fully before starting any research and development. I feel if I had fully understood the brief before hand i may have been able to complete this aspect of the assignment to a higher standard, resulting in a more creative design.