Uniqueness: The ink splash is actually in the shape of a fish.
Holding Power: When you read the word fish under neath you re-analys the ink splash realising it’s a fish.
Graphic Excellence: The design of the logo is clever as it takes both the aspects of the name of the company, inqfish, and combines them in a inventive way.
Association: The graphic is the name of the company.
Tone of Voice: The logo is creative as is the company it resembles.